Twenty years of making change real.
The industries and technologies change. The work usually starts in the same place: something important does not exist yet, no longer scales, carries real risk, or needs turning from an idea into operating capability.
The problems change. The pattern does not.
Build something that does not exist yet.
A function, capability, data layer or operating model has to be created from a blank page and made durable enough to scale.
Built Dell's first global People Analytics function from scratch.
Redesign what no longer scales.
The organisation already works, but complexity, cost, fragmentation or growth means the old model is now getting in the way.
Redesigned the global HR operating model across 80,000 employees.
Move fast without losing control.
Privacy, regulation, trust or material business risk means governance has to be part of the design rather than added at the end.
Stood up Dell HR's Collibra data-governance programme and led GDPR readiness across the global Salesforce estate.
Turn new technology into operating capability.
The technology is available. The harder work is deciding where it creates value, how it fits the operating model and how people stay in control.
Stood up Workday's AI Centre of Excellence and a new Asia innovation centre.
Replaced an over-customised CRM with a scalable GTM architecture.
Led the Salesforce migration and consolidated 20+ data sources into a unified KPI framework for international GTM operations.
Rebuild the data contract before rebuilding the workflows that depend on it.
Read the case →Built a specialist subsea contractor's central operating layer, Mission Control, as a Lovable + Claude + MCP stack.
A bounded 5-week Phase 1 build replacing fragmented tools with a single platform: Lovable as system of record, Claude as the AI brain, MCP for external services, Terms for governance. Two users (Owner + GM) before team rollout in Phase 2.
Start with one source of truth and clear boundaries before adding an AI layer.
Read the case →Designed IMI's flagship 'Leading the Human-AI Workforce' executive programme.
Two-day immersive programme at IMI Sandyford for senior leaders. Built around workflow-first thinking, three hands-on use cases, and a 12-month hybrid workforce capstone, participants build a working digital worker before they learn to lead one.
Leaders cannot delegate well to digital workers they do not understand.
Read the case →Every chapter, not just the highlights.
Browse the full archive from process excellence and global data programmes through to current AI operating-model work. Each case includes the problem, the moves, the outcomes and what I would carry forward.
- 012016–2019Govern high-stakes work
Stood up Dell HR's Collibra data-governance programme and led GDPR readiness across the global Salesforce estate.
Director, HR Data Governance & GDPR (Global) · Dell Technologies
What it demonstratesRead →Governance sticks when ownership and decision rights matter as much as the platform.
- 022014–2019Build from zero
Built Dell's first global People Analytics function from scratch.
Head HR Tech, Data & Analytics · Dell Technologies
What it demonstratesRead →A new analytics function scales when data, governance and consumer adoption are built together.
- 032020–2022Redesign at scale
Redesigned the global HR operating model across 80,000 employees.
Head HR Technology, Data & People Operations · TE Connectivity
What it demonstratesRead →Cost and experience move when the operating model changes, not when teams simply work harder.
- 042022–2024Redesign at scale
Replaced an over-customised CRM with a scalable GTM architecture.
Senior Leader, GTM Technology, Operations & Strategy · Indeed
What it demonstratesRead →Rebuild the data contract before rebuilding the workflows that depend on it.
- 052024–2025Turn AI into operating capability
Stood up Workday's AI Centre of Excellence and a new Asia innovation centre.
Chief of Staff, Product Engineering Transformation · Workday
What it demonstratesRead →AI capability scales when evaluation, guardrails and delivery patterns become shared infrastructure.
- 062008Redesign at scale
Migrated Accounts Payable to Parramatta and rebuilt CBA's print supply chain.
Process Excellence Manager · Commonwealth Bank of Australia
What it demonstratesRead →Good measurement makes both a transition and a diagnostic defensible later.
- 072008–2009Redesign at scale
Found CommSec customers were using a trading account like a savings account, and redesigned the experience.
Process Excellence Manager · CommSec (CBA)
What it demonstratesRead →The customer can reveal that the real problem is the product experience, not the process behind it.
- 082009–2011Govern high-stakes work
Lean Six Sigma in highly regulated industries, financial services and pharma.
Senior Management Consultant · McLaw Law & Associates
What it demonstratesRead →Regulated transformation still needs a commercial case and measurable operating improvement.
- 092025–PresentTurn AI into operating capability
Founded a Practical AI Academy that creates real capability.
Founder · Future Academy
What it demonstratesRead →Capability comes from doing the work, not watching another AI presentation.
- 102026Turn AI into operating capability
Designed IMI's flagship 'Leading the Human-AI Workforce' executive programme.
Programme Director & Faculty · Irish Management Institute
What it demonstratesRead →Leaders cannot delegate well to digital workers they do not understand.
- 112026Turn AI into operating capability
Built a specialist subsea contractor's central operating layer, Mission Control, as a Lovable + Claude + MCP stack.
Lead Architect · AI Operating Model · Confidential client
What it demonstratesRead →Start with one source of truth and clear boundaries before adding an AI layer.
- 12Sep 2019 – Apr 2020Build from zero
Founded GigInside, the Social Skills Cloud for internal talent flow.
Co-Founder · GigInside
What it demonstratesRead →A category-defining idea still needs timing, evidence and a credible operating model.
- 132025Turn AI into operating capability
Replaced static recruitment surveys with conversational AI.
Client engagement (Clarity Diagnostic) · Hurdley.ai · Clarity Diagnostic client
What it demonstratesRead →Conversational data collection can improve both completion and the quality of the signal collected.
- 142025Redesign at scale
Consolidated 7 fitness tools into one operating system.
Client engagement (Clarity Diagnostic) · InCourage · Clarity Diagnostic client
What it demonstratesRead →Consolidation creates leverage when disconnected tools become one operating system.
- 152025Redesign at scale
Saved Elite Gym €22K a year by fixing the wrong-customer problem.
Diagnostic Lead · Elite Gym · Clarity Diagnostic client
What it demonstratesRead →Diagnose before optimising: the apparent retention problem was really an acquisition problem.
- 162000–2004Build from zero
Built a music publishing and production business to £1M ARR.
Founder & Producer · Music Production
What it demonstratesRead →Creative work becomes a business when the operating model is as deliberate as the product.
- 172004–2006Redesign at scale
Entered tech coaching performance across Dell's European sales floor.
GTM Sales Performance Coach · Dell
What it demonstratesRead →Performance improves when coaching starts with observable work and evidence, not generic advice.
- 182006Redesign at scale
Sales process improvement inside a major UK publishing group.
Business Process Consultant · Trader Media Group
What it demonstratesRead →Map the work before optimising the activity inside it.
- 192006–2008Govern high-stakes work
TQM, SOX controls and Lean Six Sigma Black Belt at AIB.
Process Improvement Manager · AIB
What it demonstratesRead →Process improvement in regulated environments works when controls are designed into the change.
- 202011–2014Redesign at scale
Re-engineered sales enablement for 20,000+ Dell reps.
Senior Leader, GTM Enablement · Dell Technologies
What it demonstratesRead →Enablement becomes measurable when capability, data and operating rhythm are designed together.
- 212025–PresentTurn AI into operating capability
Fractional CAIO across a portfolio of SMB AI engagements.
Fractional Chief AI Officer · Clarity Diagnostic
What it demonstratesRead →AI strategy becomes useful when it turns into named work, ownership, controls and sequencing.
- 222025–PresentRedesign at scale
One senior practice across enterprise AI strategy, executive education and applied AI.
Senior AI Advisory, Faculty & Founder · Independent Practice
What it demonstratesRead →Start with the work, make the intervention explicit and measure what changed.
Good work happens in good company.
