What was happening.
Trader Media Group's sales operation needed structured process improvement to remove friction and standardise the way deals moved through the funnel.
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20062 min read
Trader Media Group · Business Process Consultant
Sales process improvement inside a major UK publishing group.
A focused engagement applying lean process techniques to publishing sales operations.
Case at a glance— 01
Problem type
Redesign at scale
The mandate
Diagnose where the sales process leaked time and money, then translate findings into changes the operation could actually execute.
Workstreams
1
Distinct parts of the intervention
Headline result
1
Sales process redesigned
Measured outcomes— 02
1
Sales process redesigned
Lean
Diagnostic toolkit
5 mo
Engagement length
The situation— 03
What had to change.
Diagnose where the sales process leaked time and money, then translate findings into changes the operation could actually execute.
What changed
— 04The moves that made the difference.
The intervention, broken into the moves that mattered.
01
3 movesHighlights
- Mapped the end-to-end publishing sales process and the supporting operational flows.
- Surfaced the highest-impact friction points and quantified the cost.
- Built an improvement plan with the operations team that could ship inside their cadence.
Recognise the problem?
Tell me what you are trying to change.
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