Sales process improvement inside a major UK publishing group.

Trader Media Group's sales operation needed structured process improvement to remove friction and standardise the way deals moved through the funnel.

Diagnose where the sales process leaked time and money, then translate findings into changes the operation could actually execute.

1. 01Mapped the end-to-end publishing sales process and the supporting operational flows.
2. 02Surfaced the highest-impact friction points and quantified the cost.
3. 03Built an improvement plan with the operations team that could ship inside their cadence.