Timeline · Multi-year2000, Present

20 years of consequential work.

A chronological view of the transformations, analytics platforms and applied AI initiatives that shaped the work, from a music publishing business in the early 2000s, through Lean Six Sigma in Australian and Irish banks, to global People Analytics at Dell, AI governance at Workday and applied AI education today.

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Early 2000s4 entries

2000–2004
Built a music publishing and production business to £1M ARR.
Founder & Producer · Music Production
Transformation
£1M
ARR built
4 yrs
From zero to exit
2004–2006
Entered tech coaching performance across Dell's European sales floor.
GTM Sales Performance Coach · Dell
Transformation
1
Entry into tech
EMEA
Coverage
2006
Sales process improvement inside a major UK publishing group.
Business Process Consultant · Trader Media Group
Transformation
1
Sales process redesigned
Lean
Diagnostic toolkit
2006–2008
TQM, SOX controls and Lean Six Sigma Black Belt at AIB.
Process Improvement Manager · AIB
Transformation
Black Belt
Lean Six Sigma
SOX / ISO
Controls aligned

Late 2000s3 entries

2010s3 entries

2020s3 entries

2025, Present8 entries

Through-line, Reflection

From process discipline to digital workers.

The thread is the same across twenty years: take fragmented work, find the model underneath, and rebuild it so people, and now machines, can do their best work inside it.

Lean Six Sigma taught the discipline. Global analytics taught the scale. AI is teaching us all to lead differently.

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20 years of consequential work.

Built a music publishing and production business to £1M ARR.

Entered tech coaching performance across Dell's European sales floor.

Sales process improvement inside a major UK publishing group.

TQM, SOX controls and Lean Six Sigma Black Belt at AIB.

Migrated Accounts Payable to Parramatta and rebuilt CBA's print supply chain.

Found CommSec customers were using a trading account like a savings account, and redesigned the experience.

Lean Six Sigma in highly regulated industries, financial services and pharma.

Re-engineered sales enablement for 20,000+ Dell reps.

Built Dell's first global People Analytics function from scratch.

Founded GigInside, the Social Skills Cloud for internal talent flow.

Redesigned the global HR operating model across 80,000 employees and 150+ countries.

Replaced an over-customised CRM with a scalable, governed GTM architecture.

Stood up Workday's AI Centre of Excellence and a new Asia innovation centre.

One senior practice across enterprise AI strategy, executive education and applied AI.

Practical AI education that creates real capability, not just awareness.

Fractional CAIO across a portfolio of SMB AI engagements.

Replaced static recruitment surveys with conversational AI.

Consolidated 7 fitness tools into one operating system.

Saved Elite Gym €22K a year by fixing the wrong-customer problem.

Designed IMI's flagship 'Leading the Human-AI Workforce' executive programme.

Built a specialist subsea contractor's central operating layer, Mission Control, as a Lovable + Claude + MCP stack.

From process discipline to digital workers.