Replaced an over-customised CRM with a scalable, governed GTM architecture.

Indeed's international GTM functions were running on a fragmented, weakly governed CRM environment. Reporting was inconsistent and operational visibility was limited.

Replace the CRM, standardise the data, and rebuild the operating model, without disrupting revenue.

1. 01Led Salesforce CRM migration, replacing a fragmented and ungoverned instance with a unified architecture.
2. 02Consolidated 20+ data sources into a consistent reporting and KPI framework, standardising KPIs and embedding analytics into GTM workflows.
3. 03Built ramp dashboards and next-best-action playbooks giving sales leaders real-time signals on why new hires ramped at different speeds.
4. 04Designed a closed-loop customer feedback application on Salesforce connecting customer signals directly to accountable units across logistics, manufacturing and CS.
5. 05Delivered process redesign, automation and resource alignment across GTM functions internationally.

"What I'd repeat: rebuild the data contract before touching the workflows. Every later gain, ramp dashboards, next-best-action, closed-loop feedback, only worked because the KPIs underneath them finally agreed with each other. What I'd change: I'd retire more of the legacy CRM customisations on day one. Carrying them forward 'just in case' bought comfort and cost velocity."