← All work
20252 min read

Hurdley.ai · Clarity Diagnostic client · Client engagement (Clarity Diagnostic)

Replaced static recruitment surveys with conversational AI.

An AI-led data collection product that turns boring forms into adaptive chat, lifting completion rates 3x and capturing the kind of nuance that traditional surveys never reach.

Case at a glance— 01
Problem type

Turn AI into operating capability

The mandate

Design a conversational interface that feels human, adapts in real time, captures richer signal than a form, and slots into existing recruitment workflows, without adding friction for the candidate or the recruiter.

Workstreams

1

Distinct parts of the intervention

Headline result

3x

Higher response rate

Measured outcomes— 02
3x
Higher response rate
85%
Completion rate
2x
More detail per response
40%
Time saved on screening
The situation— 03
Context

What was happening.

Recruitment and feedback flows still rely on static forms. Candidates abandon them, responses are shallow, and the data that reaches decision-makers is thin. Hurdley.ai was built to fix that without forcing teams to rip out their stack.

Mandate

What had to change.

Design a conversational interface that feels human, adapts in real time, captures richer signal than a form, and slots into existing recruitment workflows, without adding friction for the candidate or the recruiter.

What changed

The moves that made the difference.

The intervention, broken into the moves that mattered.

01

Highlights

4 moves
  • Designed an AI dialogue model that asks adaptive follow-ups based on prior answers, surfacing motivation, context and edge cases that fixed-field forms never reach.
  • Built a recruitment client integration with SeeMeHired, replacing screening forms with conversational intake feeding richer candidate profiles back to the recruiter.
  • Tuned the model for tone and pacing so the experience feels respectful of the candidate's time, not extractive.
  • Productised the result as a reusable data-collection layer for surveys, intake, screening and feedback use cases beyond recruitment.
What I would carry forward
The form was never the point, the answer was. Once you treat data collection as a conversation, the quality and the completion rate move together.
Recognise the problem?

Tell me what you are trying to change.

Related work— Next
View all case studies →