Entered tech coaching performance across Dell's European sales floor.

After a phone interview taken in my underwear, I joined Dell as a sales performance coach in Ireland, the entry point into a career that would take me through global enablement, analytics and AI.

Translate raw productivity data into specific, repeatable coaching that moved the needle for individual reps and team leaders.

1. 01Assessed individual and team productivity across Dell's sales organisation.
2. 02Built coaching plans grounded in performance data, not gut feel.
3. 03Partnered with frontline managers to embed coaching as part of the operating rhythm.
4. 04Laid the foundation for the GTM enablement work I would later lead at scale.