← All work2000–2004
Music Production · Founder & Producer
Built a music publishing and production business to £1M ARR.
Wrote music for TV and film, DJed, produced dance tracks, and built a publishing business licensing to Sony, BBC, ITV and other major broadcasters.
Outcomes- Headline
£1M
ARR built
4 yrs
From zero to exit
Sony / BBC / ITV
Licensing partners
1
Pivot into tech
Context
Started out as a writer and producer in the UK music scene. Turned a creative practice into a real business, licensing original music to broadcasters and labels, before pivoting into tech.
Challenge
Take an entirely creative craft and turn it into a repeatable revenue engine: pricing, partnerships, rights management, and the discipline of running a small business.
Approach
- 01Built a music publishing and production business from zero to £1M ARR.
- 02Licensed original work to Sony, EMI, BBC, ITV, Channel 4, Sky and Faber Music.
- 03Negotiated publishing and sync deals; managed rights, royalties and creative pipeline.
- 04Built a brand and partnership network across UK broadcasters and labels.
In retrospect
"This is where I learned how to grow revenue through creativity, partnerships and brand storytelling, the same instincts I now bring to operating models and product."
Next case2004–2006
Entered tech coaching performance across Dell's European sales floor. →
Dell