What was happening.
Started out as a writer and producer in the UK music scene. Turned a creative practice into a real business, licensing original music to broadcasters and labels, before pivoting into tech.
← All work
2000–20042 min read
Music Production · Founder & Producer
Built a music publishing and production business to £1M ARR.
Wrote music for TV and film, DJed, produced dance tracks, and built a publishing business licensing to Sony, BBC, ITV and other major broadcasters.
Case at a glance— 01
Problem type
Build from zero
The mandate
Take an entirely creative craft and turn it into a repeatable revenue engine: pricing, partnerships, rights management, and the discipline of running a small business.
Workstreams
1
Distinct parts of the intervention
Headline result
£1M
ARR built
Measured outcomes— 02
£1M
ARR built
4 yrs
From zero to exit
Sony / BBC / ITV
Licensing partners
1
Pivot into tech
The situation— 03
What had to change.
Take an entirely creative craft and turn it into a repeatable revenue engine: pricing, partnerships, rights management, and the discipline of running a small business.
What changed
— 04The moves that made the difference.
The intervention, broken into the moves that mattered.
01
4 movesHighlights
- Built a music publishing and production business from zero to £1M ARR.
- Licensed original work to Sony, EMI, BBC, ITV, Channel 4, Sky and Faber Music.
- Negotiated publishing and sync deals; managed rights, royalties and creative pipeline.
- Built a brand and partnership network across UK broadcasters and labels.
What I would carry forward
“This is where I learned how to grow revenue through creativity, partnerships and brand storytelling, the same instincts I now bring to operating models and product.”
Recognise the problem?
Tell me what you are trying to change.
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